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In Ep. 61 of Earned, we sit down with beauty industry veteran Catherine Gore, Global Brand President of sustainable skin and hair brands Biossance and JVN Hair (yes, as in Jonathan Van Ness, professional hairstylist and star of Queer Eye). We start the episode by unpacking the key areas of focus that help Catherine scale a brand, before learning why she prioritizes building a positive, supportive team culture. We then explore the interplay between a brand’s DTC and retail footprints, and Catherine reveals why there’s “no replacement” for either. Next, we take a step back and hear why Catherine decided to pivot away from the LVMH corporation and enter the indie beauty world, before discussing best practices for launching celebrity-founded brands. Finally, Catherine emphasizes why “connection is key” when it comes to successful influencer marketing, and closes the show with advice to young professionals looking to achieve a similar path to success.

Catherine Gore, Global Brand President of Biossance and JVN Hair

In our 61st episode of Earned, Conor Begley, Chief Strategy Officer at CreatorIQ and co-founder of Tribe Dynamics, sits down with beauty industry veteran Catherine Gore, Global Brand President of Biossance and JVN Hair. 


61 - Catherine Gore, Biossance & JVN Hair

Earned Ep. 61: Biossance, JVN Hair President Catherine Gore on Why Building a “Dream Team” Is Critical to Scaling Brands

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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!