CreatorIQ

In Ep. 59 of Earned, Conor sits down with Megan Streeter, CMO of customizable haircare brand Prose, which achieved $100 million in revenue in its first five years. To start the episode, Megan unpacks her long career in the beauty industry, which spans from corporate giants L'Oréal and Estée Lauder to independent, direct-to-consumer haircare brands like DevaCurl and now Prose. We learn why Megan was interested in working in the haircare space, and what Prose has taught her about not only haircare, but also DTC strategy and distribution, product personalization, and digital tech. Megan then explains how Prose’s mission to deliver personalized products that addressed people’s unique needs attracted her to the brand, and how its product customization helps Prose build one-on-one, sustainable relationships with its consumers. Next, Megan shares why it was important to her to start investing in influencers early on, and how her influencer marketing philosophies have evolved over time, before ending the show by revealing the characteristics that she thinks make for a good CMO.

Megan Streeter

CMO of Prose

In Episode 59 of Earned, Conor Begley, co-founder of Tribe Dynamics and Chief Strategy Officer at CreatorIQ, sits down with beauty veteran Megan Streeter, CMO of customizable haircare brand Prose.


59 - Megan Streeter, Prose

Prose CMO Megan Streeter on How the Brand’s Personalization Model Helped Build a Loyal Team of Advocates—and $100 Million in Revenue

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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!