CreatorIQ

In Ep. 51 of Earned, we sit down with Wall Street wizard Stephanie Wissink, Managing Director at global investment bank Jefferies. Stephanie answers all of our burning questions about the state of the market right now, including: are we entering a recession? And if so, how will that impact consumer behavior, and what will that mean for brands?&nbsp; From there, we explore how companies have responded to market volatility in the past, and Stephanie walks us through the changing state of the economy from pre-pandemic to today. Next, we unpack the three biggest impacts the pandemic had on consumers and the markets, before diving into one of today’s top concerns: inflation. Stephanie shares how COVID-19, supply chain issues, and the war in Ukraine have disrupted the global economy and impacted consumer spending, leaving brands and businesses in an unexpected state of recalibration. Finally, we switch gears to the proliferation of social media platforms, and close the show by discussing the industries and verticals where influencer marketing has had the greatest impact.

Stephanie Wissink

Managing Director at Jefferies

51 - Stephanie Wissink, Jefferies

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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!