CreatorIQ

April's Dedication to Quality and Craftsmanship

In Episode 45 of Earned, Conor sits down with April Gargiulo, founder and CEO of nutrient-powered luxury skincare brand Vintner’s Daughter. We start the episode by learning why April, whose family owns the renowned Gargiulo Vineyards in Napa Valley, California, applies the same principles of quality and craftsmanship principles at the heart of winemaking to Vintner’s Daughter, as evidenced by the brand’s limited product range. April reveals how her disappointment in product quality from “luxury” skincare brands led her to create Vintner’s Daughter, and explains why she follows her own skincare playbook. We also discuss how April creates a healthy work-life balance, as she shares how her goals are not to build a “scale-and-sale” company, but a brand that positively impacts consumers’ skin and lives. Next, we learn about Vintner’s Daughter’s years-long proprietary product development process, then close the show with April’s philosophies for driving organic word-of-mouth brand awareness.

April Gargiulo

Founder & CEO of Vintner's Daughter

In Episode 45 of Earned, Conor Begley, Tribe Dynamics co-founder and Chief Strategy Officer at CreatorIQ, sits down with April Gargiulo, founder and CEO of nutrient-powered luxury skincare brand Vintner’s Daughter. 


45 - April Gargiulo, Vintner's Daughter

Earned Ep. 45: Vintner’s Daughter Founder April Gargiulo on Prioritizing Quality (and Craftsmanship) Over Quantity

Blog

Strategy Guides

Newsletter

Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, and of course, we talk about influencers, sharing best practices for maximizing the power of the Creator Economy and cultivating impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!