Tribe Dynamics

In Ep. 27 of Earned, Conor talks to former supermodel and clean beauty pioneer Josie Maran. We unpack why Josie decided to expand her eponymous brand’s distribution by launching in Ulta, and learn about the 14-year-old company’s upcoming rebrand. Josie reveals why she set out to “help the beauty industry become healthier to the planet and to the people,” discussing the early challenges that came with launching her own brand. We then take a step back as Josie recounts her modeling career, which began at age 12, and describes how she “manifested” becoming a Maybelline model, before chronicling her transition from model to businesswoman. Next, we chat about Josie Maran’s successful partnership with QVC, hearing how Josie built a passionate community of “Arganauts” and started a “rev-oil-ution” by telling the story of the brand’s hero Argan Oil. Finally, we explore how Josie Maran pivoted its strategies during the pandemic, and where Josie is setting her sights moving forward: social media.

27 - Josie Maran, Josie Maran

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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies and unpack the evolution of brand-consumer relationships in the social media era—and of course, we talk about influencers, sharing insights into the most authentic and effective ways for brands to cultivate impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!