2021's Key Influencer Marketing Trends
How have the events of 2021 changed the influencer marketing landscape—and what do brands and influencers need to know in order to build stronger relationships in the year to come? Building off survey responses from nearly 150 brands and over 200 influencers, Cat from Team Tribe unpacks key trends in how marketers and content creators are conducting influencer marketing today, illuminating areas of opportunity and challenges for the industry at large. Watch this video for an overview of the current influencer economy, and insights on how brands and content creators can work together to build impactful partnerships in 2022. If you're interested in even more data and insights from our surveys, check out our full 2021 Influencer Marketing Trends Report (including our 2022 trend forecast) below!