88 - Dulma Altan, TikTok Creator (@iamdulma)

This is a podcast episode titled, 88 - Dulma Altan, TikTok Creator (@iamdulma). The summary for this episode is: <p>In Ep. 88 of Earned, Conor sits down with TikTok star and podcast host Dulma Altan (@iamdulma). We start by learning how Dulma went from a career in tech at Google to launching her own clean fragrance business, all before becoming an “accidental creator” during the pandemic, when she began spotlighting noteworthy women-led brands in the DTC space on TikTok. We discuss how TikTok’s unpredictable algorithm leads to variance in content performance, and Dulma emphasizes why creators should prioritize building engaged communities rather than chasing views and virality. We ask Dulma how she cultivated her community, and she shares her tips for creating content that resonates with your target audience, before explaining why creators should test out different content ideas and formats to help prevent burnout. Next, we learn why Dulma has invested more heavily in her Twitter presence, and hear how she uses her social channels to support her podcast growth. We then dive into Dulma’s podcast experience, and she recounts her learnings from her 100 Day Challenge, during which she published 100 podcast episodes in 100 days. To close the show, Dulma reveals which 100 Days Challenge she’d tackle next.</p><p><br></p><p><strong>In this episode, you will learn:</strong></p><ol><li>Why creators should focus on building engaged communities, rather than chasing views and virality</li><li>Dulma’s top tips for short-form video creation</li><li>Why creators should experiment with different content types and formats to prevent burnout</li></ol><p><br></p><p><strong>Resources:</strong></p><ul><li><a href="https://www.dulma.co/" rel="noopener noreferrer" target="_blank">Dulma's Website</a></li><li><a href="https://tiktok.com/@iamdulma" rel="noopener noreferrer" target="_blank">Dulma's TikTok</a></li><li><a href="https://open.spotify.com/show/6bI6KJsvr8F5JINUsiG5FN?si=5bb3dc41c6fd41b2" rel="noopener noreferrer" target="_blank">Due Diligence</a></li></ul><p><br></p><p><strong>Connect with the Guest:</strong></p><ul><li><a href="https://www.linkedin.com/in/dulma/" rel="noopener noreferrer" target="_blank">Dulma Altan's LinkedIn</a></li></ul><p><br></p><p><strong>Connect with Conor Begley &amp; CreatorIQ:</strong></p><ul><li>Conor’s LinkedIn -<a href="https://www.linkedin.com/in/conormbegley/" rel="noopener noreferrer" target="_blank"> @conormbegley</a></li><li>CreatorIQ LinkedIn -<a href="https://www.linkedin.com/company/creatoriq/" rel="noopener noreferrer" target="_blank"> @creatoriq</a></li></ul><p><br></p><p><strong>Follow us on social:</strong></p><ul><li>CreatorIQ YouTube -<a href="https://www.youtube.com/@TribeDynamics" rel="noopener noreferrer" target="_blank"> @TribeDynamics</a></li><li>CreatorIQ Instagram -<a href="https://www.instagram.com/creatoriq/" rel="noopener noreferrer" target="_blank"> @creatoriq</a></li><li>CreatorIQ TikTok -<a href="https://www.tiktok.com/@creator.iq" rel="noopener noreferrer" target="_blank"> @creator.iq</a></li><li>CreatorIQ Twitter -<a href="https://twitter.com/CreatorIQ" rel="noopener noreferrer" target="_blank"> @CreatorIQ</a></li></ul>