31 - Amy Martin, P.volve
In Episode 31 of Earned, Conor sits down with Amy Martin, head of marketing at the fast-growing functional fitness company P.volve. We start the episode by unpacking P.volve’s growth, and hear how the omnichannel brand was well-positioned to weather the COVID-19 pandemic with its at-home training equipment and virtual classes. We dive into P.volve’s functional movement methodology and “no injury” promise, and learn how the brand addresses a “massive gap” in the fitness market by accommodating people dealing with pain and prior injuries. Amy then walks us through her impressive career path—from PR and advertising agencies, to a billion-dollar pharmaceutical company, to non-profit organizations, to VC and startups—before eventually joining the P.volve team as the head of marketing in 2018. She outlines P.volve’s ambitious launch plan, and shares how the brand’s co-founder Rachel Katzman changed her “entire perception on fitness.” We end the show by discussing P.volve’s influencer marketing philosophies, including why the brand only works with influencers who believe in its functional movement methodology.