9 - Aurelian Lis, Dermalogica
In Episode 9 of Earned, Conor chats with Aurelian Lis, CEO of influencer-favorite skincare brand Dermalogica. Aurelian shares the post-COVID pivots that Dermalogica has made, including the brand’s new Clean Touch Certification program. We also learn more about Aurelian’s early days as COO of Commerce at dELiA*s Corp, before he walks us through his journey of building and selling his own customized skincare brand, PRESCRIBEDsolutions. Aurelian then shares his learnings from his time as General Manager of Benefit Cosmetics Americas, and emphasizes the importance of finding and maintaining your “edge” as a brand— especially in the social media era. We then dive into Aurelian’s experience at Dermalogica, and he explains his “iterate relentlessly” philosophy. Aurelian talks about why he believes product along with service leads to consumer loyalty, and finally, we discuss the brand’s education-focused approach to influencer marketing.