100th Episode Compilation Celebration!

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This is a podcast episode titled, 100th Episode Compilation Celebration!. The summary for this episode is: <p>It’s our 100th episode of Earned! What an incredible ride it’s been. We truly couldn’t have done it without you, our loyal listeners. Thank you! To celebrate this milestone, we’ve compiled all of the best moments, learnings, and takeaways from our amazing guests over the last 100 episodes, highlighting their tried-and-true approaches and philosophies around influencer marketing, the creator economy, brand building, marketing strategies, leadership, entrepreneurship, and more. To help you follow along, we’ve listed timestamps for the different themes and speakers below. But if you’d prefer to watch this compilation instead, head over to our YouTube channel (linked below) to see our guests in all their glory. We can’t wait to make Earned even bigger and better. On to 200!</p><p><br></p><p><a href="https://youtu.be/WjYsK4q1ecA" rel="noopener noreferrer" target="_blank"><strong>Watch the episode on YouTube</strong></a></p><p><br></p><p><strong>Topic and Speaker Timestamps:</strong></p><p><br></p><p><strong>1:33 - Influencer Marketing Best Practices</strong></p><ul><li>Mehdi Mehdi, Rare Beauty</li><li>Calum Watson, Gymshark</li><li>Lee Stimmel, Amazon Studios</li><li>Sarah Lee, Glow Recipe</li><li>Samantha Sichel, Live Nation</li><li>Michelle Miller, K18</li><li>Marianna Hewitt, Summer Fridays</li><li>Susan Yara, Naturium</li></ul><p><br></p><p><strong>15:09 - Social Media Platforms &amp; The Creator Economy</strong></p><ul><li>Adrienne Lahens, TikTok</li><li>Doug Weiss, Instagram</li><li>Roxy Young, Reddit </li></ul><p><br></p><p><strong>20:13 - Brand Building</strong></p><ul><li>Raissa Gerona, Revolve</li><li>Angelic Vendette, Alo Yoga</li><li>Scott Sassa, Milk Makeup</li><li>Dr. Brent Ridge &amp; Josh Kilmer-Purcell, Beekman 1802</li><li>Aïda Moudachirou-Rébois, MAC Cosmetics</li></ul><p><br></p><p><strong>28:05 - Marketing Strategies</strong></p><ul><li>Ken Landis, Bobbi Brown, Tula, &amp; DIBS Beauty</li><li>Ju Rhyu, Hero Cosmetics</li><li>Katie Welch, Rare Beauty</li><li>Marc Hustvedt, MrBeast</li><li>Kory Marchisotto, E.L.F. &amp; Keys Soulcare</li><li>Ashton Wall, ColourPop</li></ul><p><br></p><p><strong>37:18 - Leadership Philosophies</strong></p><ul><li>Ana Maria Henao, Microsoft</li><li>Toto Haba, Benefit Cosmetics</li><li>JuE Wong, Olaplex</li><li>Reuben Carranza, Kate Somerville</li></ul><p><br></p><p><strong>44:29 - Industry Trailblazers</strong></p><ul><li>Janet Gurwitch, Laura Mercier &amp; Advent International</li><li>Jesse Draper, Halogen Ventures</li><li>Danessa Myricks, Danessa Myricks Beauty</li></ul><p><br></p><p><strong>Connect with the Guests:</strong></p><ul><li>Mehdi Mehdi’s LinkedIn - <a href="https://www.linkedin.com/in/mehdi-mehdi-45653319/" rel="noopener noreferrer" target="_blank">@MehdiMehdi</a></li><li>Calum Watson’s LinkedIn - <a href="https://www.linkedin.com/in/calumwatson1/?originalSubdomain=uk" rel="noopener noreferrer" target="_blank">@CalumWatson</a></li><li>Lee Stimmel’s LinkedIn - <a href="https://www.linkedin.com/in/stimmellee/" rel="noopener noreferrer" target="_blank">@LeeStimmel&nbsp;</a></li><li>Sarah Lee’s LinkedIn - <a href="https://www.linkedin.com/in/sarahleenewyork/" rel="noopener noreferrer" target="_blank">@SarahLee</a></li><li>Michelle Miller’s LinkedIn - <a href="https://www.linkedin.com/in/michellecamerlingo/" rel="noopener noreferrer" target="_blank">@MichelleMiller</a></li><li>Marianna Hewitt’s LinkedIn - <a href="https://www.linkedin.com/in/marianna-hewitt/" rel="noopener noreferrer" target="_blank">@MariannaHewitt</a></li><li>Susan Yara’s LinkedIn - <a href="https://www.linkedin.com/in/susanyara/" rel="noopener noreferrer" target="_blank">@SusanYara</a></li><li>Adrienne Lahen’s LinkedIn - <a href="https://www.linkedin.com/in/adriennelahens/" rel="noopener noreferrer" target="_blank">@AdrienneLahen</a></li><li>Doug Weiss’s LinkedIn - <a href="https://www.linkedin.com/in/dpweiss/" rel="noopener noreferrer" target="_blank">@DougWeiss</a></li><li>Roxy Young’s LinkedIn - <a href="https://www.linkedin.com/in/roxyyoung/" rel="noopener noreferrer" target="_blank">@RoxyYoung</a></li><li>Raissa Gerona’s LinkedIn - <a href="https://www.linkedin.com/in/raissa-gerona-5a456546/" rel="noopener noreferrer" target="_blank">@RaissaGerona</a></li><li>Angelic Vendette’s LinkedIn - <a href="https://www.linkedin.com/in/angelicvendette/" rel="noopener noreferrer" target="_blank">@AngelicVendette</a></li><li>Scott Sassa’s LinkedIn - <a href="https://www.linkedin.com/in/scott-sassa-05671/" rel="noopener noreferrer" target="_blank">@ScottSassa</a></li><li>Dr. Brent’s LinkedIn - <a href="https://www.linkedin.com/in/brent-ridge-0641791/" rel="noopener noreferrer" target="_blank">@DrBrent</a></li><li>Josh Kilmer’s LinkedIn - <a href="https://www.linkedin.com/in/josh-kilmer-purcell-956b0b10/" rel="noopener noreferrer" target="_blank">@JoshKilmer</a></li><li>Aïda Moudachirou-Rébois’s LinkedIn - <a href="https://www.linkedin.com/in/a%C3%AFda-moudachirou-r%C3%A9bois-284bb813/" rel="noopener noreferrer" target="_blank">@Aïda Moudachirou-Rébois</a></li><li>Ken Landis’s LinkedIn - <a href="https://www.linkedin.com/in/ken-landis-88b7423/" rel="noopener noreferrer" target="_blank">@KenLandis</a></li><li>Ju Rhyu’s LinkedIn - <a href="https://www.linkedin.com/in/jurhyu/" rel="noopener noreferrer" target="_blank">@JuRhyu</a></li><li>Katie Welch’s LinkedIn - <a href="https://www.linkedin.com/in/welchkatie/" rel="noopener noreferrer" target="_blank">@KatieWelch</a></li><li>Marc Hustvedt’s LinkedIn - <a href="https://www.linkedin.com/in/marchustvedt/" rel="noopener noreferrer" target="_blank">@MarcHustvedt</a></li><li>Kory Marchisotto’s LinkedIn - <a href="https://www.linkedin.com/in/kory-marchisotto-0b8aa87/" rel="noopener noreferrer" target="_blank">@KoryMarchisotto</a></li><li>Ashton Wall’s LinkedIn - <a href="https://www.linkedin.com/in/ashton-wall-marketing/" rel="noopener noreferrer" target="_blank">@AshtonWall</a></li><li>Ana Maria Henao’s LinkedIn - <a href="https://www.linkedin.com/in/ana-maria-henao/" rel="noopener noreferrer" target="_blank">@AnaMariaHenao</a></li><li>Toto Haba’s LinkedIn - <a href="https://www.linkedin.com/in/totohaba/" rel="noopener noreferrer" target="_blank">@TotoHaba</a></li><li>JuE Wong’s LinkedIn - <a href="https://www.linkedin.com/in/jue-wong-jue888/" rel="noopener noreferrer" target="_blank">@JuEWong</a></li><li>Reuben Carranza’s LinkedIn - <a href="https://www.linkedin.com/in/reuben-carranza-29a96910/" rel="noopener noreferrer" target="_blank">@ReubenCarranza</a></li><li>Janet Gurwitch’s LinkedIn - <a href="https://www.linkedin.com/in/janet-gurwitch-67b30611/" rel="noopener noreferrer" target="_blank">@JanetGurwitch</a></li><li>Jesse Draper’s LinkedIn - <a href="https://www.linkedin.com/in/jessedraper/" rel="noopener noreferrer" target="_blank">@JesseDraper</a></li><li>Danessa Myricks’s LinkedIn - <a href="https://www.linkedin.com/in/danessa-myricks-16711a3a/" rel="noopener noreferrer" target="_blank">@DanessaMyricks</a></li></ul><p><br></p><p><strong>Connect with Conor Begley &amp; CreatorIQ:</strong></p><ul><li>Conor’s LinkedIn -<a href="https://www.linkedin.com/in/conormbegley/" rel="noopener noreferrer" target="_blank"> @conormbegley</a></li><li>CreatorIQ LinkedIn -<a href="https://www.linkedin.com/company/creatoriq/" rel="noopener noreferrer" target="_blank"> @creatoriq</a></li></ul><p><br></p><p><strong>Follow us on social:</strong></p><ul><li>CreatorIQ YouTube -<a href="https://www.youtube.com/@TribeDynamics" rel="noopener noreferrer" target="_blank"> @TribeDynamics</a></li><li>CreatorIQ Instagram -<a href="https://www.instagram.com/creatoriq/" rel="noopener noreferrer" target="_blank"> @creatoriq</a></li><li>CreatorIQ TikTok -<a href="https://www.tiktok.com/@creator.iq" rel="noopener noreferrer" target="_blank"> @creator.iq</a></li><li>CreatorIQ Twitter -<a href="https://twitter.com/CreatorIQ" rel="noopener noreferrer" target="_blank"> @CreatorIQ</a></li></ul>

DESCRIPTION

It’s our 100th episode of Earned! What an incredible ride it’s been. We truly couldn’t have done it without you, our loyal listeners. Thank you! To celebrate this milestone, we’ve compiled all of the best moments, learnings, and takeaways from our amazing guests over the last 100 episodes, highlighting their tried-and-true approaches and philosophies around influencer marketing, the creator economy, brand building, marketing strategies, leadership, entrepreneurship, and more. To help you follow along, we’ve listed timestamps for the different themes and speakers below. But if you’d prefer to watch this compilation instead, head over to our YouTube channel (linked below) to see our guests in all their glory. We can’t wait to make Earned even bigger and better. On to 200!


Watch the episode on YouTube


Topic and Speaker Timestamps:


1:33 - Influencer Marketing Best Practices

  • Mehdi Mehdi, Rare Beauty
  • Calum Watson, Gymshark
  • Lee Stimmel, Amazon Studios
  • Sarah Lee, Glow Recipe
  • Samantha Sichel, Live Nation
  • Michelle Miller, K18
  • Marianna Hewitt, Summer Fridays
  • Susan Yara, Naturium


15:09 - Social Media Platforms & The Creator Economy

  • Adrienne Lahens, TikTok
  • Doug Weiss, Instagram
  • Roxy Young, Reddit


20:13 - Brand Building

  • Raissa Gerona, Revolve
  • Angelic Vendette, Alo Yoga
  • Scott Sassa, Milk Makeup
  • Dr. Brent Ridge & Josh Kilmer-Purcell, Beekman 1802
  • Aïda Moudachirou-Rébois, MAC Cosmetics


28:05 - Marketing Strategies

  • Ken Landis, Bobbi Brown, Tula, & DIBS Beauty
  • Ju Rhyu, Hero Cosmetics
  • Katie Welch, Rare Beauty
  • Marc Hustvedt, MrBeast
  • Kory Marchisotto, E.L.F. & Keys Soulcare
  • Ashton Wall, ColourPop


37:18 - Leadership Philosophies

  • Ana Maria Henao, Microsoft
  • Toto Haba, Benefit Cosmetics
  • JuE Wong, Olaplex
  • Reuben Carranza, Kate Somerville


44:29 - Industry Trailblazers

  • Janet Gurwitch, Laura Mercier & Advent International
  • Jesse Draper, Halogen Ventures
  • Danessa Myricks, Danessa Myricks Beauty


Connect with the Guests:


Connect with Conor Begley & CreatorIQ:


Follow us on social:

Today's Host

Guest Thumbnail

Conor Begley

|Chief Strategy Officer at CreatorIQ & Co-founder of Tribe Dynamics

Today's Guests

JG

Janet Gurwitch

|Operating Partner at Advent International
CW

Calum Watson

|Global Partnerships Director at Gymshark
SS

Scott Sassa

|Chairman at Milk Makeup
KW

Katie Welch

|CMO of Rare Beauty
JW

JuE Wong

|CEO of Olaplex
RY

Roxy Young

|CMO at Reddit
AV

Angelic Vendette

|VP of Marketing at Alo Yoga
RG

Raissa Gerona

|Chief Brand Officer at REVOLVE
RC

Reuben Carranza

|CEO of Kate Somerville
TH

Toto Haba

|SVP of Global Marketing & Communications at Benefit Cosmetics
JD

Jesse Draper

|Founding Partner at Halogen Ventures
MH

Marc Hustvedt

|President of MrBeast
DW

Doug Weiss

|Head of Creator Commerce at Instagram
MM

Michelle Miller

|SVP of Global Marketing at K18 Hair
JKP

Josh Kilmer-Purcell

|Co-Founder at Beekman 1802
DB

Dr. Brent

|Founder at Beekman 1802
SL

Sarah Lee

|Co-CEO and Co-Founder at Glow Recipe
AM

Ana Maria Henao’s

|CMO of US Consumer Channel and Partner Marketing at Microsoft
AMR

Aïda Moudachirou-Rébois

|SVP and Global Chief Marketing Officer at MAC Cosmetics
AW

Ashton Wall

|Co-Founder of ColourPop
SY

Susan Yara

|Founder at NATURIUM
MM

Mehdi Mehdi

|Chief Digital Officer at Rare Beauty
KL

Ken Landis

|Co-Founder of Bobbi Brown Cosmetics and Tula
JR

Ju Rhyu

|Co-Founder and CEO of Hero Cosmetics
MH

Marianna Hewitt

|Co-Founder of Summer Friday’s
KM

Kory Marchisotto

|CMO of e.l.f. Beauty
LS

Lee Stimmel

|Head of Global Partnership Marketing at Amazon Studios
DM

Danessa Myricks

|Founder & CEO of Danessa Myricks Beauty
AL

Adrienne Lahen

|Global Head of Operations, TikTok Creator Marketing Solutions