How to Measure the Success of Your Influencer Community | Guide to Measurement Part 2

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This is a podcast episode titled, How to Measure the Success of Your Influencer Community | Guide to Measurement Part 2. The summary for this episode is:
Keep Tabs on Community Size to Expand Your Reach
00:51 MIN
Grow Sustainably Through EMV Retention
01:14 MIN
Drive Ongoing Conversation by Monitoring the Volume and Frequency of Content Creation
01:37 MIN
Account for Influencers’ Audiences
01:06 MIN
Holistically Benchmark Your Influencer Marketing Performance With EMV
02:13 MIN

DESCRIPTION

We're back for part 2 of our Guide to Measurement video series! In part 1, we discussed how to measure the success of an individual influencer relationship, but today, we're covering how to gauge the health of your influencer community as a whole.

In this video, Taylor from Team Tribe walks through seven key metrics for tracking and benchmarking the overall impact of your influencer community. By monitoring trends in the composition and behavior of your entire network, you can identify opportunities to strengthen your influencer marketing program, and make informed decisions about how to best allocate your resources.

Catch up on Part 1 below!