How to Measure the Success of Your Influencer Community | Guide to Measurement Part 2
We're back for part 2 of our Guide to Measurement video series! In part 1, we discussed how to measure the success of an individual influencer relationship, but today, we're covering how to gauge the health of your influencer community as a whole.
In this video, Taylor from Team Tribe walks through seven key metrics for tracking and benchmarking the overall impact of your influencer community. By monitoring trends in the composition and behavior of your entire network, you can identify opportunities to strengthen your influencer marketing program, and make informed decisions about how to best allocate your resources.
Catch up on Part 1 below!