Brand Evolution: Maintaining Relevance and Meaning in a Crowded Market

A talk by Conor Begley and Vasiliki Petrou
Tribe Dynamics and Unilever

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About this talk

Vasiliki Petrou has spent her 25-year-strong career on an upward trajectory, rising through the ranks of the world’s most prestigious corporate beauty companies. Now, in her role as Executive Vice President and Group CEO of Unilever Prestige, she is dedicated to ensuring the brands she has bought into the group are given the support and platform to thrive.

Credited as being a ‘true creative visionary’ Vasiliki has led the creation of the Unilever Prestige Pitch Centres in London and New York. She believes that staid corporate culture is in need of modernisation, which in the case of Unilever Prestige begins with the prioritisation of mental and physical health of its employees. This care-driven mindset extends well beyond the confines of the Prestige office; it is present in the DNA of all of the company’s subsidiaries too.

Join for what will be an insightful and thought-provoking 1:1 session with Vasiliki.

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