Community-Driven Brands: Why They Win, and How to Become One

A talk by Martin Adams, Kian Bakhtiari, Amanda Condillac, Dawn Cummins and Chris Perry
Codec, The People, Danone, Mars Wrigley and Studio of Art & Commerce

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About this talk

The future of marketing is community-led, fuelling growth by tapping into consumer networks that share passions, interests, and behaviours. Brands must learn to move at the speed of culture, finding an authentic role to market with their audiences, not at them.

This panel brings together four expert speakers to share their tips and experiences of how and why savvy marketers are shifting to the community-driven approach.

Martin Adams

Board member, ex L'Oréal (CEO Lancôme, L’Oreal) and Orange (Chief Strategy and Data Officer), Founder of Fab the Fashion & @BeautyTech community (5000 founders & funders, 15 chapters US Lat Am Europe and Asia) and Founding Partner of FAB Co-Creation Studio(Ventures) with a Direct-to-Consumer focus, early stage.

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The People
Studio of Art & Commerce

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