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Influencer Marketing 101: Strategies & Best Practices
In this series, we'll cover strategies and best practices for building and scaling impactful influencer marketing programs to grow your business through earned media.
In our latest Tribe Trend Spotlight, Sarah Barbod, Content Marketing Manager at Tribe Dynamics, unpacks one of H1 2022's most prominent trends in the influencer marketing space: brands' increased interest in working with micro-influencers. Watch this video to learn how brands like La Croix Sparkling Water, Bondi Sands, and Sephora have leveraged this impactful tier of creators in their campaigns, and why building relationships with micro-influencers can inspire a strong return on investment for brands.
In this series, we'll cover strategies and best practices for building and scaling impactful influencer marketing programs to grow your business through earned media.