32 - Robert Triefus, Gucci
In Episode 32 of Earned, Conor sits down with Robert Triefus, CMO of iconic, top-ranking luxury fashion brand Gucci. We start the episode by learning how Gucci has embraced digital to expand and engage its community, and Robert shares a few ways the brand leverages technology to enhance and personalize the customer experience. We then dive into Gucci’s investment in the gaming industry, with Robert unpacking the “increasing intersection between gaming and fashion today.” We hear why Gucci creative director Alessandro Michele champions co-creativity and collaboration in his work, before switching gears to Robert’s impressive career trajectory, as he explains how he found his way into the luxury fashion world. Next, we discuss Gucci CEO Marco Bizzarri’s leadership style, and why he prioritizes inclusivity. Finally, we explore Gucci’s organic approach to working with content creators, and get a primer on influencer marketing in China—luxury fashion’s largest market.
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